Search Engine Optimisation Course
Perfect for beginners and intermediates, this course covers essential techniques to improve website visibility on search engines.
1 Weeks
12 H
4.4
COURSE OUTLINE :
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What does SEO stand for and what is its purpose?SEO stands for Search Engine Optimization. Its purpose is to improve a website's visibility on search engine results pages (SERPs) to increase organic (non-paid) traffic.
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Why is SEO crucial for online businesses?SEO is crucial because it helps increase the visibility of a website, drives more traffic, improves user experience, builds trust and credibility, and ultimately leads to higher conversions and revenue.
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What are the key elements of on-page SEO?Key elements of on-page SEO include title tags, meta descriptions, header tags, URL structure, internal linking, keyword optimization, and content quality.
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What activities are involved in off-page SEO?Off-page SEO activities include building backlinks, social media engagement, guest blogging, influencer outreach, and online reputation management.
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What is keyword research and why is it important?Keyword research is the process of finding and analyzing search terms that users enter into search engines. It is important because it helps identify relevant keywords that can drive targeted traffic to a website.
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How does content quality affect SEO?High-quality content that is informative, engaging, and relevant can improve user experience, reduce bounce rates, and increase dwell time, all of which positively affect SEO rankings.
